ABOUT Robin

As a beauty business editor, marketer, and commerce enthusiast, I'm interested in writing about products and the people behind them.

 

When I write, it's human-centered. Using SEO and research, I break down the beauty business, its meaning, and its impact on the people who buy it.

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Beyond writing, I love gaming, video, and photo editing/design.

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I've written in B2B and B2C spaces and leveraged my qualitative research experience from my Ph.D. to know how to support businesses' bottom line. From marketing, customer support, research, and sales, I've found that I enjoy bringing products and people together.

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I currently work at Beauty Independent as an editor, and previously worked at CNET as a commerce writer.

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I graduated from DePaul University with a Master of Arts in Multimedia Journalism. I have a B.A. from DePaul University, an Ed.M., and a Ph.D. from the University of Illinois at Urbana Champaign.

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Welcome!

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And if you are looking to partner on something, feel free to contact me.

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