LaCroix under fire for “unnatural” ingredients in new lawsuit

You love LaCroix don’t you? Well, that may change because LaCroix was hit with a lawsuit that claims their all-natural ingredients are in fact artificial.

In a report from USA Today, Law firm Beaumont Costales a Chicago based firm filed a suit for Lenora Rice, a customer claiming that tests reveal synthetic ingredients in their sparkling water. While LaCroix denies their products are artificial the Food and Drug Administration (FDA) found that their water has “synthetic” ingredients.

According to CBS Philadelphia, the chemicals found in LaCroix “include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.” However, the parent company National Beverage Corp said LaCroix is certified by their suppliers and is 100% natural.

The idea of natural is a gray area because it depends on the FDA’s evaluation. The FDA lays out what natural means for food labeling and for them natural means no artificial or synthetic ingredients, including color additives.

If there is worry that the ingredients found in LaCroix scares you the lawsuit may be alarmist because so few consumers understand what is in their food. Limonene, linalool propionate and linalool does not fit with what synthetic means in the FDA. In fact, science disputes that these three items can hurt you if consumed.

So, what are these ingredients? Limonene is a natural chemical and component of citrus peel oil and is used in products to give products a lemon flavor and smell. Linalool propionate is derived from ginger and lavender that is also used as an additive that been shown to stop the spread of prostate cancer. Finally, linalool it also another additive that is found in herbs, cinnamon essentially spice plants.

It is unclear whether this lawsuit will hold firm but at the core it comes down to whether limonene, linalool propionate and linalool are “natural” in the eyes of the law.

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