Regenerative agriculture is the process of getting carbon from the air and holding it in the soil. It is used to protect natural resources and General Mills will work with farmers in certain regions to develop sustainable practices.
By 2030, 1 million acres of farmland will use this process to make oats, wheat, corn, dairy feed and sugar beets sustainable. Through the “Kiss the Ground” nonprofit organization, farmers will learn how to make the language resilient to harsh conditions and learn how to lower costs with health methods for soil.
General Mills is not the only company follow this trend, Applegate launched a pork sausage line from small farms using the regenerative practice.
General Mills purchased the organic food company Annie’s in 2014 and this purchase helped General Mills transition into regenerative practices. According to FoodDive, General Mills said “It would convert 34,000 acres to organic farmland in South Dakota with plans to help farmers implement regenerative practices like crop rotations and cover cropping.”
This test was successful enough that General Mills decided to expand this practice to more farmland. Their farming practice is in line with the growing desire to reduce greenhouse gas emissions by 28 percent by 2050.
It is no surprise that General Mills is following the call for sustainable practices because their is a growing population and a food security issue. U.S. consumers also are changing their food practices as a result.
Ultimately, General Mills is going green and other companies are likely to follow suit.
Check out the video below for a simple explanation of regenerative agriculture.