Apparently, millennials made something else in the U.S. economy “fail.” This time it’s canned tuna.
The Wall Street Journal reported that tuna makers are struggling to connect their products to a younger audience. Younger consumers are interested in fresher, more sustainable sources and with competition from newer brands, the big three tuna companies (StarKist Co., Bumble Bee Food LLC and Chicken of the Sea International) are looking to entice consumers with new marketing strategies like packaging and flavors.
According to Andy Mecs, vice president of marketing and innovation for Pittsburgh based StarKist “A lot of millennials don’t even own can openers.” Mecs’ claim is millennials cannot be bothered to open and drain cans. Millennials are lazy! Who has a can opener?
This claim doesn’t seem accurate and some Twitter users agree.
Hmm. What about highly unsustainable fishing practices? What about tuna industry price-fixing scandals that lead to felony convictions? Nope, must be not owning a can opener. https://t.co/XUQ8rS6QnS — Chase Martin (@squawktopus) December 4, 2018
Others refuse to allow “lazy” to be a descriptor for why big Tuna is failing.
Out of all the things I, a millennial, am too lazy to do, being too lazy to open a can of tuna is not one of them! https://t.co/VhYQd1lUqn — Emily Goldberg (@EJ_Goldberg) December 4, 2018
This isn’t the first time millenials were blamed for the death of some food item in the U.S. food market. Declining cereal sales are pushed on millenials as well as an excuse for not changing company products.
With more information on mercury poisoning and desire to have healthier options, big tuna is going to find someone else to scapegoat or change with consumers to survive.